Convertec Insights
Actionable guides from the team managing £12M+ in annual ad spend across MENA and Europe.
Most brands waste 60% of their Meta budget in the first 90 days. Here is the exact campaign architecture, bidding strategy, and creative cadence we use to consistently hit 4× ROAS or better.
Rami Al-Sharef
Founder & CEO
Performance Max is Google's most powerful — and most misunderstood — campaign type. We break down exactly when PMax drives incremental results and when it cannibalises your existing search campaigns.
22 Apr 2025
Read →Running campaigns in Saudi Arabia, UAE, or Egypt is fundamentally different to running them in the UK or France. Here is what to look for — and what to avoid — when selecting an agency for MENA growth.
18 Mar 2025
Read →TikTok's ad platform matured significantly in 2024. Here is the creative framework, campaign structure and budget approach that is working for e-commerce brands right now.
10 Feb 2025
Read →Without a structured creative testing process, you're flying blind. Here is the exact framework — from hypothesis to decision — that we apply to every client account regardless of budget or platform.
28 Jan 2025
Read →Vanity metrics, cherry-picked periods, and reports that obscure rather than illuminate — this is what bad agency reporting looks like. Here is what transparent, actionable reporting should include.
15 Dec 2024
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