Resources

Marketing Glossary

Digital marketing is full of acronyms. We demystify the jargon so you can focus on what the numbers actually mean for your business.

A/B Testing

A method of comparing two versions of a webpage or ad to determine which performs better against a defined metric.

A B2B strategy that focuses marketing resources on a defined set of high-value target accounts.

The annualised value of recurring subscription revenue, used to measure year-over-year growth.

The percentage of people who click on a link or ad after seeing it, calculated as clicks divided by impressions.

The systematic process of increasing the percentage of website visitors who take a desired action.

The cost an advertiser pays per one thousand impressions of their advertisement.

The total cost of acquiring a new customer, including all marketing and sales expenses divided by the number of new customers.

A measurable value that demonstrates how effectively a company is achieving key business objectives.

The total revenue a business expects from a single customer account throughout their entire relationship.

The predictable total revenue generated by a business from all active subscriptions in a month.

An advertising model where the advertiser pays each time a user clicks on one of their ads.

Revenue generated for every pound spent on advertising, calculated as revenue divided by ad spend.

Paid marketing efforts to increase search visibility, typically through pay-per-click advertising on search engines.

The practice of optimising web content and technical elements to rank higher in organic search engine results.

The overall experience a user has when interacting with a product, system, or service, encompassing usability, accessibility, and satisfaction.